NewsIndia

Take-Two Interactive’s CEO Strauss Zelnick hinted that the upcoming GTA 6 will be priced ‘way less’ than its actual value. The game is set to launch on November 19, 2026, on PlayStation 5 and Xbox Series X/S.

The game features dual protagonists, Jason Duval and Lucia Caminos. Industry estimates suggest that it will cost between $70 and $80 at launch. Zelnick expressed his nervousness about the game’s release, stating, “I run so scared with regard to all of our releases — just multiply it by a billion this time around.”

GTA 6 marks the first new edition to the franchise since the release of GTA 5 in 2013. The previous installment sold over 185 million units, setting a high bar for its successor. Analysts expect GTA 6 to generate over $1 billion in revenue during its first week.

Key facts:

• The game was previously expected to release in 2025 but faced multiple delays.
• A third trailer for the game is anticipated in May 2026.
• Take-Two has maintained a stance against product placement in the GTA world to preserve its integrity.

Zelnick emphasized the importance of delivering value, saying, “Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery.” However, the exact pricing of the game has not been confirmed yet.